LinkedIn Ads & Jabmo Integration Overview

Running LinkedIn Ads? Jabmo helps you understand how your LinkedIn campaigns are performing by providing a single view of your key account engagements. This integration is included for free with your Jabmo subscription.


How the Integration Works

  • Advertising data gets pulled in from your LinkedIn Ads Account into the Jabmo ABM Platform.

  • Advertising data is processed and engagements are mapped to key accounts in the ABM Platform.

  • Your Jabmo Key Account Analytics Dashboard is enriched with LinkedIn Ads Engagements.

  • A new dedicated LinkedIn Ads Tab is enabled in the Key Account Analytics Dashboard.

Prerequisites

To set up the integration, you will need:

  1. Access to your LinkedIn Ads Account (Account Manager or Billing Admin Access).

  2. A Standard Jabmo ABM Platform Subscription.

Integration Steps

Enable the integration by following these steps:

1. Sign in to Campaign Manager.

2. Navigate to the correct LinkedIn Ad Account you want to integrate (if multiple).

3. In the main navigation on the right, click on Account Settings [gear icon] and then Manage access.

4. Click the Add User button in the main panel.

6. Paste the Jabmo VP of Product and Engineering profile URL
(https://www.linkedin.com/in/markdurante/)
7. Select the Account Manager role from the dropdown list.

8. Click Add to add the new user to your account.

Deployment

Now that you have added the integration user to your ad account, the Jabmo-LinkedIn Integration can start ingesting your LinkedIn Ads data. The initial sync process can take up to a week to complete depending on the amount of data and campaigns your ad account hosts. Once the initial sync is complete, you will be notified by the Jabmo team and start seeing LinkedIn Ads engagements, in your Key Account Analytics Dashboard in the Jabmo ABM Platform. Our Client Success Team will provide updates as we progress during the different integration stages.


A note about LinkedIn's Demographics Data

The integration relies on demographic data provided by LinkedIn to be able to measure and report on engagements at an account level. This includes dimensions like company names, job titles and job functions. To protect LinkedIn member privacy, demographic metrics are approximate and therefore have an impact on performance metrics like impressions, clicks and CTR.

You may observe minor inconsistencies when comparing similar time ranges, comparing the sum of daily metrics to the full corresponding time period or comparing reporting levels, for example, adding campaign-level data and comparing it to account-level data. More on this here.

Support

If you need any help or experience any problems with this integration, please contact our product team: platform@jabmo.com

Resources

User Roles and Permissions in Campaign Manager - LinkedIn Documentation

Add a User to an Ad Account - LinkedIn Documentation

Demographic data and member privacy protection

Did this answer your question?