To enable account-based retargeting on Meta (Facebook and Instagram) or to view your own Meta campaigns' advertising activity performance in your Jabmo ABM Platform, you will need to give Jabmo partner access to your Meta advertising account (formerly Facebook Ads Account). The process to do so is simple and described below.
Meta: Steps to Grant Partner Access to Jabmo
1. Visit the Ad Accounts page of the Meta Business Settings site and select Partners in the left-side menu:
2. Select Add in the main window, then Give a partner access to your assets:
3. Enter the Jabmo Operations partner business id (
205959173649709), then select Next. You will see a dialog with three columns:
3.1. Select Ad accounts in the first column (asset type)
3.2. If you see multiple assets in the second column (assets), select the one pertaining to the account you are granting access
3.3. In the third column (ad account access), select Manage campaigns if Jabmo will be managing the campaigns for this account on your behalf. Or select View performance if you will be managing the campaigns and you wish to integrate the campaign performance data into your Jabmo ABM Platform.
Instagram: Steps to Grant Partner Access to Jabmo
Repeat the above process, but select Instagram Accounts in step 1:
Select the Instagram account in the main window at right, then Assign Partners and enter the Jabmo Operations partner business id (
About Account-Based Retargeting on Meta
Account-Based Retargeting (ABR) on Facebook and Instagram comes with certain challenges. Facebook has a minimum audience size of 100 people, which may not be reached by visitors from a single target account. Therefore, Jabmo will begin your Facebook ABR program by grouping together your target accounts as it builds its audience data. In this way, you get one of the main benefits of ABR—directing ad spend only at the accounts that matter to you—early, while growing your targeted audiences. Once individual target account audiences exceed the minimum threshold, subsequent campaigns directed at specific target accounts may be launched.