Direct – user typed web page into URL bar which led directly to a company page

Display – user clicked on a digital ad, not including a Jabmo ad, that led to a company page

Email – user clicked a link in an email that led to a company web page

Internal – user came to a company web page from another company web page that was not tagged (i.e. blog, email landing page, brand new page on website)

Google Ads – user typed a keyword into Google search and clicked either on a sponsored ad search result or on a display ad which led to a company web page

Jabmo Ads – user clicked on a Jabmo ad that led to a company page

LinkedIn – user clicked on an ad in LinkedIn feed or clicked on the company’s website link from the company’s LinkedIn page

Organic – user typed a keyword into a search engine which led to a company’s web page

Others – catch-all which cannot be attributed a particular channel for leading the user to a company web page

Paid Search – user typed a keyword into a search engine (not Google) and clicked on a sponsored ad link which led to a company web page

Referral – 3rd party blog, white paper or similar that refers/sends the user to a company web page

Social – user clicked on a company ad in Facebook, Instagram, etc. that led to a company web page

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