Pixel tag Overview

Your Jabmo Pixel (tag) is a JavaScript code snippet that allows Jabmo to identify companies (accounts) visiting your website and provide account-based analytics and insights to marketing and sales teams.
Implementing the Jabmo Pixel is quick, easy, and seamless to your website users. The quality of company identification and analytics depends directly on the quality of the tag implementation, including pixel tags installed on all or most pages, the right parameters being passed, and so on.

Prerequisites

Before you start this process, you have to make sure that:

  • you have administrative rights to your website source code, the Content Management System (CMS), or the Tag Management System (e.g. Google Tag Manager),

  • if you're not using a Tag Management System, you'll have to be relatively comfortable with HTML/JavaScript, or have a developer that can help you,

  • you have a Jabmo account,

  • you received the setup instructions by email with your personalized Pixel code snippet

Implementation

Where should you implement the Jabmo tag?

The code for the Pixel tag should be placed:

  • On all your website pages, including landing pages used for any of your Jabmo campaigns, landing pages used for other digital campaigns (email, social, LinkedIn, Google, etc.), blogs and newly-created pages, or otherwise publicly available on the website.

  • Tag Placement: The tag can be placed in the footer of your site, just before the closing </body> tag.

Note: It is vital that the Jabmo tag fires on all of your website pages. This helps our analytics solution to pick up and attribute target account activity. It also powers our account-sensing feature, which de-anonymizes companies that are visiting your website.

3-step installation process

<script src="https://t.jabmo.app/tag?az=<your unique identifier>" type="application/javascript" async></script>

(sample tag)

  1. Get your Jabmo tracking code snippet from your Jabmo CSM. It will look like the sample above.

  2. Copy the personalized pixel code snippet and paste it unaltered in its entirety into every webpage you want to track.
    Paste it immediately before the closing </body> tag. If your website uses templates to generate pages, enter it just before the closing tag in the file that contains the <body> section. If you use Google Analytics or a similar web analytics package, the Jabmo tracking code works on the same principle. Simply paste your Jabmo snippet right before your Google Analytics snippet.

  3. Check your setup
    Use your browser's View Page Source feature to find the tracking code. Most browsers let you see the source code for the webpage you're looking at. Although it'll be slightly different with every browser, you'll probably find an option called View Page Source or View Source in your browser menu. When you're looking at the source code, search for your tracking code snippet. The snippet you see in your source code should match the one you see in this email.

How do I activate my Jabmo Pixel?

Your Jabmo Pixel activates automatically when you add it to your website. You'll know that your Pixel is active by going to the Account Selection and Prioritization dashboard of your Jabmo client site. If company names begin populating, this means that your Jabmo Pixel has activated.

Security considerations

For security reasons, all connections with the Pixel tag are encrypted and authenticated using strong TLS protocol and a strong cipher (AES128). The code has been tested by both our engineers and the developers of third-party data systems.

If your website has a cookie consent tool that blocks the loading of JavaScript tags until consent is given, this will have a material impact on your ability to identify the accounts visiting your website. See Ad Engagement and Website Visit Tracking Drop-Off for more details.

Page load performance considerations

Your Jabmo Pixel is an asynchronous JavaScript code that is designed to load quickly without interfering with any other elements on the page. The Pixel tag performs asynchronous loading and does not impact website page rendering time. Leveraging AWS worldwide infrastructure, the Pixel tag has built-in mechanisms to guarantee a delay of 100ms to avoid any performance and stability issues on tagged websites.

Browser support

The Jabmo Pixel is supported on all major browsers, including Chrome, Safari, Edge and Firefox. It not supported on Internet Explorer (IE).

Support for Google Analytics UTMs

What are UTMs?

UTM parameters or Urchin Traffic Monitor parameters are a variant of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. You've probably already come across UTMs in this form:

http://www.example.com/?utm_campaign=spring&utm_medium=referral&utm_source=exampleblog

The Jabmo Pixel supports Google Analytics UTMs so that you can leverage on your Google Analytics implementation without configuring anything on the Jabmo side. The Pixel tag captures UTM data to provide analytics at an account level including:

  • Sources of traffic for an Account

  • Jabmo Account-based retargeting ads reporting and attribution

Jabmo can captures all 5 UTM parameters, which may be used in any order:

  • utm_source to identify the site that sent the traffic (required parameter)

  • utm_medium to identify what type of link was used, such as cost per click or email

  • utm_campaign to identify a specific product promotion or strategic campaign

  • utm_term to identify search terms

  • utm_content to identify what specifically was clicked to bring the user to the site, such as a banner ad or a text link.

More UTM Resources

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