Jabmo Tracking Tag Overview

Your Jabmo Tracking Tag (Pixel) is a JavaScript code snippet that allows Jabmo to track your website visitors and identify which companies (accounts) they work for. The tag is what powers account-based analytics in the Jabmo ABM Platform.

Implementing the Jabmo Tag is quick, easy, and seamless to your website users. The quality of company identification and analytics depends directly on the quality of the tag implementation, including pixel tags installed on all or most pages, the right parameters being passed, and so on.

Prerequisites

Before you start this process, you have to make sure that:

  • You have administrative rights to your website source code, the Content Management System (CMS), or the Tag Management System (e.g. Google Tag Manager).

  • If you're not using a Tag Management System, you'll have to be relatively comfortable with HTML/JavaScript, or have a developer that can help you.

  • You have a standard Jabmo ABM Platform subscription.

  • You received the tag setup instructions by email with your personalized code snippet.

Implementation

Where should you implement the Jabmo tag?

The code for the Tracking Tag should be placed:

  • On all your website pages, including landing pages used for any of your Jabmo campaigns, landing pages used for other marketing campaigns (email, social, LinkedIn, Google, etc.), blogs and newly-created pages, or otherwise publicly available on the website.

  • Tag Placement: The tag should be placed in the header section of your site, just above the closing </head> tag.

    <!DOCTYPE html>
    <html>
    <head>
    <script>..</script>
    <Insert Jabmo Tag Snippet Here>
    </head>

    Note: It is vital that the Jabmo tag fires on all of your website pages. This helps our analytics solution to pick up and attribute target account activity. It also powers our account-scoring feature, which de-anonymizes companies that are visiting your website and scores them based on activity levels.

3-step installation process

  1. Get your Jabmo tracking tag snippet from your Jabmo CSM. It will look like the sample tag below.

    <script src="https://t.jabmo.app/tag?az=<your unique identifier>" type="application/javascript" async></script>

    (sample tag)

  2. Copy the personalized pixel code snippet and paste it unaltered in its entirety into every webpage you want to track.
    Paste it immediately before the closing </head> tag. If your website uses templates to generate pages, enter it just before the closing tag in the file that contains the <head> section. If you use Google Analytics or a similar web analytics package, the Jabmo tracking code works on the same principle. Simply paste your Jabmo snippet right before your Google Analytics snippet.

  3. Check your setup
    Use your browser's View Page Source feature to find the tracking code. Most browsers let you see the source code for the webpage you're looking at. Although it'll be slightly different with every browser, you'll probably find an option called View Page Source or View Source in your browser menu. When you're looking at the source code, search for your tracking code snippet. The snippet you see in your source code should match the one you see in this email.

How do I activate my Jabmo Tag?

Your Jabmo Tag activates automatically when you add it to your website. You'll know that your tag is active by going to the Account Scoring dashboard in your Jabmo Platform. If company names begin appearing, this means that the tracking tag is working.

Security considerations

For security reasons, all connections with the Jabmo Tag are encrypted and authenticated using strong TLS protocol and a strong cipher (AES128). The code has been tested by both our engineers and the developers of third-party data systems.

If your website has a cookie consent tool that blocks the loading of JavaScript tags until consent is given, this will have a material impact on your ability to identify the accounts visiting your website. See Ad Engagement and Website Visit Tracking Drop-Off for more details.

Page load performance considerations

Your Jabmo Tracking Tag is an asynchronous JavaScript code that is designed to load quickly without interfering with any other elements on the page. The tag performs asynchronous loading and does not impact website page rendering time. Leveraging worldwide content-delivery network (CDN) infrastructure, the tag has built-in mechanisms to guarantee best-in-class loading speed to avoid any performance and stability issues on tagged websites.

Browser support

The Jabmo Pixel is supported on all major browsers, including Chrome, Safari, Edge and Firefox. It is not supported on Internet Explorer (IE).

Support for UTM Tracking Parameters

What are UTMs?

UTM parameters or Urchin Traffic Monitor parameters are a variant of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. You've probably already come across UTMs in this form:

http://www.example.com/?utm_campaign=spring&utm_medium=referral&utm_source=exampleblog

The Jabmo Pixel supports Google Analytics UTMs so that you can leverage your existing analytics implementation without configuring anything on the Jabmo side. The Jabmo Tracking Tag captures UTM parameters passed to URLs and parses them to provide analytics at an account level including:

Jabmo can capture all 5 UTM parameters, which may be used in any order:

  • utm_source to identify the site that sent the traffic (required parameter)

  • utm_medium to identify what type of link was used, such as cost per click or email

  • utm_campaign to identify a specific product promotion or strategic campaign

  • utm_term to identify search terms

  • utm_content to identify what specifically was clicked to bring the user to the site, such as a banner ad or a text link.

More UTM Resources

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