The color you see in the Intent Score column of the Jabmo Account Selection & Prioritization dashboard represents where the score for that account appears within a threshold of three tiers: Hot, Warm and Cool.

There are four scoring models available, selectable with the Controls (filters) panel at the top of the dashboard:

  1. The Default models weights recency and frequency equally in determining its score;

  2. The Bias Frequency model weights frequency more heavily in determining its score;

  3. The Bias Recency model considers only recency in determining its score;

  4. The Bias People Count model considers recency and people count in determining its score, weighing the latter more heavily.

Moving forward, as data volume and breadth increases and anomaly detection techniques improve, we will made adjustments to the underlying formulae to continuously optimize the quality of the Intent Score.

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